International Marketing - Summer Term 2024

Lecture	Mondays, 8:15 - 09:45 o'clock First lecture on: 08.04.2023 US-C 114
Lecturer	Dr. Anne Fota
Exercise	Case studies in lecture

Further information about the lecture is available here.

Note:

Both, the lecture "International Marketing" and the written exam at the end of the semester will be in English language.

For the final examination all contents of the lecture (which go beyond the plain script) and the indicated literature hints are relevant.

For international students only: If you are only for one semester at the University of Siegen, please contact me.

Lecture materials:

For the lecture the script and the indicated literature are relevant.

Individual parts of the script will be provided for download on this site right before the individual lecture appointments.

The password for the script will be given in the first lecture.

• Topic 1

• Topic 2

• Topic 3

• Topic 4

• Topic 5

• Topic 6

• Topic 7

• Topic 8

• Topic 9

• Topic 10

• Topic 11

• Topic 12

• Summary