International Marketing - Summer Term 2019
|
Lecture |
Mondays, 10 - 12 o'clock First lecture on: 01.04.2019 EGV-H 101 |
| Lecturer | Wagner, Gerhard, Dr. |
| Exercise | Case studies in lecture |
Further information about the lecture is available here.
Note:
Both, the lecture "International Marketing" and the written exam at the end of the semester will be in English language.
For the final examination all contents of the lecture (which go beyond the plain script) and the indicated literature hints are relevant.
Lecture materials:
An overview of the structure of the lecture and a list of relevant literature can be downloaded here.
For the lecture the script and the indicated literature are relevant.
Individual parts of the script will be provided for download on this site right before the individual lecture appointments: