Publikationen
Monografien / Monographs
2015
1. Multichannel E-Commerce: Consumer Behavior across E-Channels and E-Channel Touchpoints, Siegen, Univ., Diss., 2015.
2014
2. HandelsMonitor: (R)Evolution des Mehrkanalhandels – Von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing, Deutscher Fachverlag, Frankfurt a.M. (mit Hanna Schramm-Klein; Florian Neus; Bernhard Swoboda; Thomas Foscht).
Beiträge in Sammelwerken / Book Chapters
2018
1. Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel, in: Bruhn, M.; Hadwich, K. (Hrsg.): Service Business Development. Forum Dienstleistungsmanagement, Gabler, Wiesbaden, S. 211-233 (mit Frank Hälsig; Sascha Steinmann; Hanna Schramm-Klein).
2016
2. Disruption im Mehrkanalhandel: Transformation von Multi-Channel- über Cross- zu Omni-Channel-Retailing, in: Heinemann, G.; Gehrckens, M.; Wolters, U. (Hrsg.): Digitale Transformation oder digitale Disruption im Handel, Gabler, Wiesbaden, S. 425-448 (mit Hanna Schramm-Klein).
2015
3. Interaktive Wertschöpfung durch mobile Services, in: Bruhn, M.; Hadwich, K. (Hrsg.): Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. Forum Dienstleistungsmanagement, Gabler, Wiesbaden, S. 397-416 (mit Hanna Schramm-Klein, Sascha Steinmann).
4. Vertriebliche Einsatzmöglichkeiten internetfähiger TV‐Geräte, in: Binckebanck, L.; Elste, R. (Hrsg.): Neue Technologien im Vertrieb: Potenziale ‑ Strategien - Umsetzung, Springer-Gabler, Wiesbaden, S. 491-506 (mit Hanna Schramm-Klein, Sascha Steinmann).
2013
5. Multichannel-E-Commerce – Neue Absatzwege im Online-Handel, in: Crockford, G.; Ritschel, F.; Schmieder, U.-M. (Hrsg.): Handel in Theorie und Praxis, Springer-Gabler, Berlin, S. 467-492 (mit Hanna Schramm-Klein).
2011
6. Extending the Product Life Cycle within an International Marketing Strategy - Relaunching the German AUDI A4 as the Spanish SEAT Exeo, in: Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): Fallstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen – Perspektiven, 4. Aufl., Wiesbaden 2011, pp. 511-532 (with Hanna Schramm-Klein).
Beiträge in begutachteten wissenschaftlichen Zeitschriften / Refereed Articles in Academic Journals
2021
1. Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage, in: Marketing ZFP – Journal of Research and Management, Vol. 43, 2021, No. 1-2, pp. 26-36 (with Sascha Steinmann; Frank Hälsig; Hanna Schramm-Klein).
2020
2. Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment, in: Journal of Business Research, Vol. 107, 2020, pp. 256-270 (with Hanna Schramm-Klein; Sascha Steinmann).
2017
3. Consumers’ Attitudes and Intentions toward Internet-enabled TV Shopping, in: Journal of Retailing and Consumer Services, Vol. 34, 2017, pp. 278-286 (with Hanna Schramm-Klein; Sascha Steinmann).
2016
4. Determinants and Moderators of Consumers’ Cross-Border Online Shopping Intentions, in: Marketing ZFP – Journal of Research and Management, Vol. 38, 2016, No. 4, pp. 214-227 (with Hanna Schramm-Klein; Matthias Schu).
5. The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions, in: Proceedings of the International Conference on Information Systems (ICIS) 2016, Completed Research Paper, 20 pages, 2016 (with Sascha Steinman; Robér Rollin; Hanna Schramm-Klein; Gunnar Mau).
6. An Exploratory Investigation of Multidimensional Customer Contact Sequences – Insights into Customer Behaviour in Multichannel Retailing, in: Marketing ZFP – Journal of Research and Management, Vol. 38, 2016, No. 2, pp. 75-91 (with Sascha Steinmann; Hanna Schramm-Klein; Gunnar Mau).
2015
7. Customer segmentation in retailing based on retail brand patronage patterns, in: The International Review of Retail, Distribution and Consumer Research, Vol. 36, 2015, No. 5, pp. 449-459 (with Natalie David; Hanna Schramm-Klein; Olaf Rank).
2014
8. Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping, in: Marketing ZFP – Journal of Research and Management, Vol. 36, 2014, No. 2, pp. 119-130 (with Hanna Schramm-Klein).
2013
9. Effects of Cross-Channel Synergies and Complementarity in a Multichannel E-Commerce System – An Investigation of the Interrelation of E-Commerce, M-Commerce and IETV-Commerce, in: The International Review of Retail, Distribution and Consumer Research, Vol. 23, 2013, No. 5, pp. 571-581 (with Hanna Schramm-Klein; Sascha Steinmann).
10. Differentiation in Online Retailing from a Consumer’s Perspective – A Repertory Grid Approach, in: European Retail Research, Vol. 27, 2013, No. I, pp. 43-57 (with Julian Kellner; Stephan Zielke; Waldemar Toporowski).
11. Retailing in Portugal – Background, Developments and Challenges, in: European Retail Research, Vol. 27, 2013, No. I, pp. 95-125 (with Kim-Kathrin Kunze; Markus Welzel; Frederic Nimmermann).
2011
12. Cross-Channel Integration - Is it valued by customers?, in: The International Review of Retail, Distribution and Consumer Research, Vol. 21, 2011, No. 5, pp. 501-511 (with Hanna Schramm-Klein; Sascha Steinmann; Dirk Morschett).
Begutachtete Konferenzbeiträge / Conference Proceedings
2019
1. A multi-level analysis of consumer’s intention to use in-store technologies, in: 26th International Conference on Recent Advances in Retailing and Services Science (RARCS Conference by EIRASS), Talinn, Estonia, July 8-10, 2019 (with Theresia Mennekes, Hanna Schramm‐Klein) (forthcoming).
2. A cross-national investigation of the perceived value of cross-border online shopping, in: Academy of International Business (AIB) 2019 Annual Meeting, Copenhagen, Denmark, June 24-27, 2019 (with Anne Fota, Hanna Schramm‐Klein) (forthcoming).
3. An Investigation of the Technology-Infused Frontline Employee Service, in: Proceedings of the 48th EMAC Annual Conference, Hamburg, Germany, May 28-31, 2019 (with Theresia Mennekes, Tobias Röding, Hanna Schramm‐Klein, Sascha Steinmann) (forthcoming).
4. What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and Germany, in: Proceedings of the 48th EMAC Annual Conference, Hamburg, Germany, May 28-31, 2019 (with Anne Fota, Hanna Schramm‐Klein) (forthcoming).
2018
5. Vulnerability in Cross-Border Online Shopping: A Cross-National Comparison between Chinese and German Consumers, in: European International Business Academy (EIBA), Poznań, Poland, December, 13-15, 2018 (with Anne Fota, Hanna Schramm‐Klein).
6. Evolving Competences of the Salesperson and the Customer within a developing POS Technology Environment (Workshop), in: 2018 Academy of Marketing Conference: 'Marketing the Brave', Stirling, Scotland, UK, July 2-5, 2018 (with Tobias Röding, Hanna Schramm‐Klein, Sascha Steinmann).
7. A Cross‐Country Analysis of Consumers’ perceived Benefits and Risks of Cross‐Border Online Purchasing, in: 2018 Academy of Marketing Conference: 'Marketing the Brave', Stirling, Scotland, UK, July 2-5, 2018 (with Hanna Schramm‐Klein, Anne Fota, Sascha Steinmann, Tobias Röding).
8. Perceived Shopping Comfort in Physical and Digital Retail Environments, in: 2018 Academy of Marketing Conference: 'Marketing the Brave', Stirling, Scotland, UK, July 2-5, 2018 (with Hanna Schramm‐Klein, Sascha Steinmann, Tobias Röding).
9. A Cross-National Comparison of Consumers’ Cross-Border Online Shopping Intentions in Germany and Romania, in: Proceedings of the Academy of International Business (AIB) 2018 Annual Meeting, Minneapolis, USA, June 25-28, 2018 (with Hanna Schramm‐Klein, Anne Fota).
10. Motivations and Constraints of Consumers’ Cross-Border Online Purchase Intentions: A Cross-National Comparison, in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1, 2018 (with Hanna Schramm-Klein; Anne Fota).
11. Understanding Consumers’ Multi-Device-Customer-Journeys and their Effects on Consumer Behaviour (Film), in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1, 2018 (with Frederic Nimmermann; Florian Neus; Hanna Schramm-Klein).
12. A Cross-National Comparison of Cross-Border Online Shopping in Advanced and Emerging Country Markets, in: Proceedings of the Winter AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, New Orleans, USA, February 23-25, 2018 (with Hanna Schramm-Klein; Anne Fota).
13. Towards a Conceptualization and Measurement of Shopping Comfort, in: Proceedings of the Winter AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, New Orleans, USA, February 23-25, 2018 (with Hanna Schramm-Klein).
2017
14. Drivers and Barriers of Cross-Border Online Shopping: A Cross-National Comparison between Germany and Romania”, in: European International Business Academy (EIBA), Milan, Italy, December 14-16, 2017 (with Hanna Schramm-Klein; Anne Fota).
15. Online retailing across e-channels and e-channel touchpoints – Two empirical studies of the multichannel e-commerce environment, in: 2017 Retail and Distribution Symposium, held at Society for Marketing Advances (SMA) Conference, Louisville, KY, USA, November 7-11, 2017 (with Hanna Schramm-Klein; Sascha Steinman).
16. An empirical investigation of consumers’ willingness to pay mobile in stores, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (with Frank Hälsig; Hanna Schramm-Klein).
17. How interactions between retailer and consumer affect consumer’s intention to use retailer’s in-store technologies, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (with Hanna Schramm-Klein; Theresia Mennekes, Oliver Borchers).
18. How storytelling affects the consumer: The impact of the fit between story and brand, in: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, May 23-26, 2017 (with Hanna Schramm-Klein; Theresia Mennekes; Gunnar Mau).
19. Does mental construal influence the perception of incongruent advertisement? The case of incongruent brands in eSports, in: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, May 23-26, 2017 (with Frederic Nimmermann; Hanna Schramm-Klein; Gunnar Mau).
20. Consumers’ Benefit and Risk Perceptions of Cross-Border E-Commerce, in: Proceedings of the Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (with Hanna Schramm-Klein; Frederic Nimmermann).
21. Does Delivery Time moderate the Effects of Vivid Product Images in Online Stores?, in: Proceedings of the Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (with Gunnar Mau; Frederic Nimmermann; Hanna Schramm-Klein; Sascha Steinmann).
22. Analyzing Drivers of Consumers’ Acceptance of Mobile Proximity Payment, in: Proceedings of the Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (with Frank Hälsig; Hanna Schramm-Klein).
2016
23. Understanding the new online customer journey: The multichannel e-commerce framework, in: Proceedings of the 19th AMS World Marketing Congress, Paris, France, July 19-23, 2016 (with Hanna Schramm-Klein; Sascha Steinman; Gunnar Mau).
24. Motivators, Inhibitors and Moderators of Cross-Border Online Shopping, in: Proceedings of the Academy of International Business (AIB) 2016 Annual Meeting, New Orleans, U.S.A., June 27-30, 2016 (with Hanna Schramm-Klein; Matthias Schu).
25. A research agenda for the multi-device customer journey of online retailing: Introducing the multichannel e-commerce framework, in: Marketing in the Age of Data, Proceedings of the 45th EMAC Conference, Oslo, Norway, May 24-27, 2016 (with Hanna Schramm-Klein; Sascha Steinman; Gunnar Mau).
26. The role of the in-store location of a promotional display for shoppers’ attention and buying decisions, in: Marketing in the Age of Data, Proceedings of the 45th EMAC Conference, Oslo, Norway, May 24-27, 2016 (with Gunnar Mau; Hanna Schramm-Klein; Markus Schweitzer; Sascha Steinman).
27. Are consumers ready for m-payment? Using Tri 2.0 to investigate consumers’ acceptance of in-store mobile payment, in: Marketing in the Age of Data, Proceedings of the 45th EMAC Conference, Oslo, Norway, May 24-27, 2016 (with Frank Hälsig; Torben Koop; Hanna Schramm-Klein).
28. The Role of Color and Color Contrast of Icons for Mobile Gaming Apps in Influencing Consumer Responses – Results of an Experimental Study, in: Proceedings of the AMA Winter Marketing Educators’ Conference 2016, Las Vegas, U.S.A., February 26-28, 2016 (with Robér Rollin; Sascha Steinman; Gunnar Mau; Hanna Schramm-Klein).
2015
29. E-Tailing in a Connected Devices World: A Review and Research Agenda, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (with Hanna Schramm-Klein; Sascha Steinmann).
30. Customer Segmentation in Retailing based on Retail Brand Patronage Patterns, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (with Natalie David; Olaf Rank; Hanna Schramm-Klein).
31. The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale - Results of an Experimental Study, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (with Sascha Steinmann; Hanna Schramm-Klein).
32. From Couch Potato to Couch Purchaser: Consumers’ Motivations to shop online through Internet-enabled TV, in: Collaboration in Research, Proceedings of the 44th EMAC Conference, Leuven, Belgium, May 26-29, 2015 (with Sascha Steinmann; Hanna Schramm-Klein).
33. Consumers’ Attitude and Intention towards Internet-enabled TV Shopping, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 [awarded as Best Paper in Track] (with Hanna Schramm-Klein; Sascha Steinmann; Olaf Rank).
34. An Analysis of Retail Brand Patronage Patterns from A Network Perspective, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 (with Natalie David; Olaf Rank; Hanna Schramm-Klein).
35. The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 (with Gunnar Mau; Sascha Steinmann; Hanna Schramm-Klein).
36. Retail Patronage as a Network – An alternative Approach to Customer Segmentation, in: 2015 AMA Marketing Educator’s Proceedings, Vol. 25, San Antonio, TX, U.S.A., February 13-15, 2015 (with Natalie David; Olaf Rank; Hanna Schramm-Klein).
2014
37. The Path to Purchase Online is Versatile – An Overview and Classification of E-Channels from a Consumer’s Perspective, in: 2014 Shopper Marketing & Pricing Conference Proceedings, Stockholm, Sweden, May 8-10, 2014 (with Julian Kellner; Hanna Schramm-Klein; Sascha Steinmann).
38. Is Less Sometimes More? The Influence of Additional Information from Mobile Apps on
Purchase Decisions at the POS, in: 2014 Shopper Marketing & Pricing Conference Proceedings, Stockholm, Sweden, May 8-10, 2014 (with Gunnar Mau; Sascha Steinmann; Hanna Schramm-Klein).
39. Multiplicity of Electronic Distribution Channels: A Consumer-Based Overview and Categorisation, in: Paradigm Shifts & Interactions, Proceedings of the 43rd EMAC Conference, Valencia, Spain, June 3-6, 2014 (with Julian Kellner; Hanna Schramm-Klein; Sascha Steinmann; Bernhard Swoboda).
40. The More the Merrier? The Effects of Additional Information Through the Use of Mobile Apps on Purchase Decisions, in: Paradigm Shifts & Interactions, Proceedings of the 43rd EMAC Conference, Valencia, Spain, June 3-6, 2014 (with Gunnar Mau; Sascha Steinmann; Hanna Schramm-Klein).
2013
41. The Role of Synergy and Complementarity in a Multichannel E-Commerce System, in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing – Proceedings of the 16th World Marketing Congress (WMC) 2013, Academy of Marketing Science, Melbourne, Australia, July 17-20, 2013 (with Hanna Schramm-Klein; Sascha Steinmann).
42. Perceived Differentiation in Online Retailing – A Repertory Grid Approach, in: Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, July 3-5, 2013 (with Julian Kellner; Stephan Zielke; Waldemar Toporowski; Hanna Schramm-Klein).
43. Pluralization of Online Retailing – The Relevance of Synergy and Complementarity Among Electronic Retail Channels, in: Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, July 3-5, 2013 [awarded as Best Paper] (with Hanna Schramm-Klein; Sascha Steinmann).
44. Differentiation in Online Retailing: Analysing the Consumer’s Perspective Using a Repertory Grid Approach, in: Lost in Translation – Marketing in an interconnected world, Proceedings of the 42th EMAC Conference, Istanbul, Turkey, June 4-7, 2013 (with Julian Kellner; Stephan Zielke; Waldemar Toporowski; Hanna Schramm-Klein).
45. Consumer Behavior in Multichannel E-Commerce, in: Noble, S.M. & Noble, C.H. (Eds.). Challenging the Bounds of Marketing Thought, 2013 AMA Marketing Educator’s Proceedings, Vol. 24, Chicago, IL. (with Hanna Schramm-Klein; Sascha Steinmann).
2012
46. A Study to Evaluate Consumers Intention to Use Stationary, Mobile and TV Devices for Online Shopping, in: 34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June, 2012 (with Hanna Schramm-Klein; Sascha Steinmann).
47. The Impact of Social Distance in Virtual Brand Communities on Consumer Behavior, in: 34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June, 2012 (with Sascha Steinmann; Gunnar Mau; Jan Quickels; Hanna Schramm-Klein).
48. Mobile Online Shopping – One Shop, Three Doors to Enter: An Empirical Analysis on the Acceptance of Different Ways to Shop Mobile, in: Marketing to Citizens – Going beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, Lisbon, Portugal, May 22-25, 2012 (with Hanna Schramm-Klein; Sascha Steinmann; Stefanie Schnütchen).
49. Brand Communication on Social Networking Sites – An experimental Study on the Effects of Communication Style and an Avatar on the Attitude towards the Brand, Brand Personality and Consumer Behaviour, in: Marketing to Citizens – Going beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, Lisbon, Portugal, May 22-25, 2012 (with Sascha Steinmann; Hanna Schramm-Klein; Jan Quickels; Gunnar Mau).
2011
50. Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model – Results of an Empirical Study in Retailing, in: Marketing 2011 – Delivering Value in Turbulent Times, 2011 AMA Educators’ Proceedings, San Francisco, U.S.A., August 5-7, 2011 (with Sascha Steinmann; Gunnar Mau; Hanna Schramm-Klein; Dirk Morschett).
Präsentationen auf begutachteten wissenschaftlichen Konferenzen / Presentations at peer-reviewed Academic Conferences
2018
1. Motivations and Constraints of Consumers’ Cross-Border Online Purchase Intentions: A Cross-National Comparison, in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1, 2018 (with Hanna Schramm-Klein; Anne Fota).
2. Understanding Consumers’ Multi-Device-Customer-Journeys and their Effects on Consumer Behaviour (Film), in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1, 2018 (with Frederic Nimmermann; Florian Neus; Hanna Schramm-Klein).
2017
3. Online retailing across e-channels and e-channel touchpoints – Two empirical studies of the multichannel e-commerce environment, in: 2017 Retail and Distribution Symposium, held at Society for Marketing Advances (SMA) Conference, Louisville, KY, U.S.A. November 7-11, 2017 (with Hanna Schramm-Klein; Sascha Steinman).
4. An empirical investigation of consumers’ willingness to pay mobile in stores, in: 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (with Frank Hälsig; Hanna Schramm-Klein).
5. Consumers’ Benefit and Risk Perceptions of Cross-Border E-Commerce, in: Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (with Hanna Schramm-Klein; Frederic Nimmermann).
6. Towards a Conceptualization and Measurement of Shopping Comfort (Pecha Kucha Presentation), in: Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017.
7. Multichannel E-Commerce: Consumer Behavior across E-Channels and E-Channel Touchpoints, in: International Marketing Trends Conference, Madrid, Spain, January 26-28, 2017.
2015
8. E-Tailing in a Connected Devices World: A Review and Research Agenda, in: 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (with Hanna Schramm-Klein; Sascha Steinmann).
9. From Couch Potato to Couch Purchaser: Consumers’ Motivations to shop online through Internet-enabled TV, in: 44th EMAC Conference, Leuven, Belgium, May 26-29, 2015 (with Sascha Steinmann; Hanna Schramm-Klein).
10. Consumers’ Attitude and Intention towards Internet-enabled TV Shopping, in: AMA/ACRA Triennial Retailing Conference, Miami, U.S.A., March 4-7, 2015 [awarded as Best Paper in Track] (with Hanna Schramm-Klein; Sascha Steinmann; Olaf Rank).
11. An Analysis of Retail Brand Patronage Patterns from A Network Perspective, in: AMA/ACRA Triennial Retailing Conference, Miami, U.S.A., March 4-7, 2015 (with Natalie David; Olaf Rank; Hanna Schramm-Klein).
2014
8. Konzeptionelle Überlegungen und empirische Befunde zur Fragmentierung des E-Commerce: Die „Multi-Channel-E-Commerce“-Perspektive [Conceptual Considerations and empirical Results for the Fragmentation of E-Commerce: The „Multi-Channel-E-Commerce“-Perspective], in: Handelsforschung 2014, Trier, Germany, October 16-18, 2014 (with Hanna Schramm-Klein; Sascha Steinmann).
9. The Path to Purchase Online is Versatile – An Overview and Classification of E-Channels from a Consumer’s Perspective, in: 2014 Shopper Marketing Pricing Conference, Stockholm, Sweden, May 8-10, 2014 (with Julian Kellner; Hanna Schramm-Klein; Sascha Steinmann).
2013
10. Pluralization of Online Retailing – The Relevance of Synergy and Complementarity Among Electronic Retail Channels, in: 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) 2013, Valencia, Spain, July 3-5, 2013 (with Hanna Schramm-Klein; Sascha Steinmann).
11. Consumer Behavior in Multichannel E-Commerce, in: AMA Winter Marketing Educators’ Conference 2013, Las Vegas, U.S.A, February 15-17, 2013 (with Hanna Schramm-Klein; Sascha Steinmann).
2012
12. Die Relevanz innovativer Online-Zugänge für den (Online-)Handel [The Relevance of Innovative Online-Devices for (Online-)Retailing], in: Handelsforschung 2012, Göttingen, Germany, 29 November – 01 December, 2012 (with Hanna Schramm-Klein; Sascha Steinmann).
13. A Study to Evaluate Consumers Intention to Use Stationary, Mobile and TV Devices for Online Shopping, in: 2012 INFORMS Marketing Science Conference, Boston, U.S.A., June 7-9, 2012 (with Hanna Schramm-Klein; Sascha Steinmann).
2011
14. An Empirical Investigation on Customer Evaluation of Individual Retail Channels and Their Integration in a Multichannel System, in: AMA Summer Marketing Educators' Conference 2011, San Francisco, U.S.A., August 5-7, 2011 (with Hanna Schramm-Klein; Sascha Steinmann; Dirk Morschett).
15. The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off?, in: Academy of Marketing Science, World Marketing Congress (WMC) 2011, Reims, France, July 19-23, 2011 (with Hanna Schramm-Klein; Sascha Steinmann).
16. Cross-Channel Integration - Is it valued by customers?, in: 40th EMAC Conference, Ljubljana, Slovenia, May 24-27, 2011 (with Hanna Schramm-Klein; Sascha Steinmann; Dirk Morschett).
2010
17. Digitale Einkaufsbegleiter: Nutzungsmuster von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen [Digital Shopping Companions: Use Patterns of Smartphones for Decision Support in Buying Processes], Handelsforschung 2010, Berlin, Germany, 2010 (with Hanna Schramm-Klein; Gunnar Mau; Sascha Steinmann).
Beiträge in Praxis-Zeitschriften sowie sonstige Publikationen / Other Publications
2019
1. Rolle des Verbraucherschutzes beim grenzüberschreitenden Online-Handel, in: Working Papers des KVF NRW 12. Düsseldorf: Verbraucherzentrale NRW/Kompetenzzentrum Verbraucherforschung NRW. doi:10.15501/kvfwp_12 (mit Hanna Schramm-Klein; Anne Fota).
2018
2. Der Einfluss von Einkaufskomfort auf das Konsumentenverhalten, in: Netzwerk Handel Insights, 9. Jg., 2018, Nr. 2, S. 4-8 (mit Hanna Schramm-Klein).
2015
3. Wie Storytelling auf den Käufer wirkt: Der Einfluss der Passung von Marke und Story, in: Retailing & Consumer Goods Marketing, 6. Jg., 2015, Nr. 2, S. 15-20 (mit Theresia Jung; Hanna Schramm-Klein; Gunnar Mau).
4. Der Einfluss von elektronischen Kanälen und digitalen Kundenkontaktpunkten auf das Konsumentenverhalten, in: Retailing & Consumer Goods Marketing, 6. Jg., 2015, Nr. 2, S. 31-34 (mit Hanna Schramm-Klein).
2014
5. Wie beurteilen Konsumenten das Online-Shopping über einen Smart TV?, in: Retailing & Consumer Goods Marketing, 5. Jg., 2014, Nr. 1, S. 21-26 (mit Hanna Schramm-Klein; Sascha Steinmann).
2013
6. Online-Shopping 3.0 – Konsumenten beurteilen stationäre, mobile und Internet-TV-Endgeräte, in: Handeln! – Ausgabe 1, Juni 2013, S. 26 (mit Hanna Schramm-Klein; Sascha Steinmann).
7. Ist weniger mehr? Eine Studie zum Einfluss von zusätzlichen Informationen durch mobile Endgeräte auf die Entscheidungsgüte am Point of Sale, in: Retailing & Consumer Goods Marketing, 4. Jg., 2013, Nr. 1, S. 10-13 (mit Sascha Steinmann; Gunnar Mau; Hanna Schramm-Klein; Steffi Rave).
2012
8. Wie Konsumenten den Einkauf im Internet über unterschiedliche Online-Zugänge beurteilen, in: Retailing & Consumer Goods Marketing, 3. Jg., 2012, Nr. 1, S. 2-5 (mit Hanna Schramm-Klein; Sascha Steinmann).
2011
9. Wahrnehmung und Akzeptanz von Online-Shopping-Anwendungen bei mobilen Endgeräten, in: Retailing & Consumer Goods Marketing, 2. Jg., 2011, Nr. 2, S. 29-32 (mit Hanna Schramm-Klein; Sascha Steinmann; Stefanie Schnütchen).
2010
10. Digitale Einkaufsbegleiter: Die Nutzung von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen, in: Retailing & Consumer Goods Marketing, 1. Jg., 2010, Nr. 1, S. 29-31 (mit Hanna Schramm-Klein).
Eingeladene Vorträge und weitere Tätigkeiten / Invited Talks and Contributions
2018
1. Digitalisierung im Einzelhandel: Survival of the Fittest, 3. WIP–Treff 2018, Volksbank Berg eG, 07. Juni 2018, Wipperfürth. (Vorab-Interview)
2. Panel Member bei der Diskussion “Techniques for embedding a customer experience mindset into digital teams and digital interaction strategies. Do you embed digital into customer experience or vice versa?”, Digital CX Summit 2018: Unleashing Digital Customer Experience, May 17-18, 2018, Amsterdam.
3. Understanding the new online customer journey: The multichannel eCommerce framework, eTail Germany 2018, March 13-14, 2018, Berlin.
4. Chairperson and Moderator of the “Future eTail – AI and Beyond”, “Designing Complete Customer Ecosystems”, “Creating a Customer-Centric Strategy” Keynotes and Sessions, eTail Germany 2018, March 13-14, 2018, Berlin.
5. Von Multi-Channel-Retailing zu Multi-Channel-E-Commerce – Die fortschreitende Diversifikation von Absatzkanälen, Gastvortrag am Walbusch-Stiftungslehrstuhl für Multi-Channel-Management, 15. Januar 2018, Bergische Universität Wuppertal.
2017
6. Südwestfalen 5.0 – 5 Fragen zur Digitalisierung, Workshop zum Regionalen Entwicklungskonzept für Siegen-Wittgenstein, Arbeitsgruppe “Tourismus, Kultur und Freizeit”, 27. September 2017, Siegen.
7. Zukunftslabor Einzelhandel Südwestfalen 2020, Deutsche Stadtmarketingbörse 2017, Bundesvereinigung City- und Stadtmarketing Deutschland e.V. (bcsd), 15.-17. Oktober 2017, Siegen.
2016
8. Handel 2.0 – Wie die Digitalisierung die Handelslandschaft verändert, m.it.tag – Kongress für Marketing und IT, 31. Mai 2016, Siegen.
9. Marketing der Zukunft – Wie die neuen Medien unsere Arbeitswelt verändern, S-Forum Zukunft 2016, 27. Februar 2016, Siegen.