Podcast episode on the topic of "Digital Business Model Development in Craft and Small Businesses"

Prof. Dr. Strina and Philipp Köhn have recorded a new podcast sequence for the Mittalstand 4.0 Competence Centre Siegen on the topic of "Digital Business Development in Craft and Small Enterprises".

The advance of digitalisation is unmistakable. It is increasingly determining our everyday lives in almost all areas. This is also valid for the business world. Here, digital components are playing a more and more important role in the business models of firms. Especially for crafts and small businesses, the integration of these components often poses great challenges. 

In this podcast, Giuseppe Strina and Philipp Köhn explain how crafts and small businesses can master the challenges of the digital expansion of their existing business model and report from exemplary businesses they have supported on their way to a digital business model expansion. 

You can listen to the podcast (episode #20) here .