termin3
- hennig-thurau_2004_e-wom
- holzwarth_janiszewski_2006_influence_of_avatars
- huang_2009_searching_for_experience
- peterson_2003_consumer_information_search
- schlosser_2006_website_visitors
- srinivasan_2002_customer_loyalty_in_e-commerce
- thomas_2005_managing_marketing_communications
- tversky_1974_judgement_under_uncertainity
- yang_2006_effectivesness_of_ingame_ads
- zhu_2010_online_consumer_reviews