Publikationen

Veröffentlichungen in Zeitschriften und Proceedings (peer reviewed)

Steffen, Celina; Schramm-Klein, Hanna; Steinmann, Sascha; Morschett, Dirk (2011): Online AdGames: Are they useful to influence players’ attitudes and behavior?; in: American Marketing Association (AMA) 2011 Winter Educator’s Conference, Austin, TX.

Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar; Steinmann Sascha (2011): The importance of flow experience within online adgames; in: The Proceedings of the 2011 Conference of the American Academy of Advertising, Mesa, 106-107.

Vorträge

Mau, Gunnar, Steffen, C., Schramm-Klein, H. & Steinmann, S. (forthcoming). Is Forbidden Fruit Sweeter? The Influence of Verbal Warnings about the Health Risks of Drinks on Children's Consumption Decisions, 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany [nominated for the Best Paper Award].

Steffen, Celina; Schramm-Klein, Hanna; Steinmann, Sascha; Morschett, Dirk (2011): Online AdGames: Are they useful to influence players’ attitudes and behavior?, accepted for presentation at the 2011 Winter Marketing Educators' Conference of the American Marketing Association (AMA).

Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar; Steinmann Sascha (2011): The importance of flow experience within online adgames, accepted for presentation at the American Academy of Advertising (AAA) 2011 Annual Conference.