List of Publications and Presentations
Monografien
2010
1. Statistik für die Praxis: Crashkurs! (Cornelsen Scriptor) Berlin 2010 (mit Sascha Steinmann).
2009
2. Die Bedeutung der Emotionen beim Besuch von Online-Shops, (Gabler) Wiesbaden 2009
3. Pocket Training Statistik: Praxisnahe Einführung, (Cornelsen Scriptor), Berlin 2009 (mit Sascha Steinmann).
Veröffentlichungen in wissenschaftlichen Zeitschriften (mit peer review)
2013
1. Ein deutschsprachiges Inventar kaufbegleitender Emotionen, in: Marketing ZFP – Journal of Research and Management, in press 2013 (with Oliver Büttner; Sebastian Schulz; Sascha Steinmann; Hanna Schramm-Klein).
2. Who is the loser when I lose the game? Does losing an advergame have a negative impact on the perception of the brand? , in: Journal of Advertising, in press 2013 (with Celina Steffen; Hanna Schramm-Klein).
2008
3. Communicating Brands Playfully: Effects of In-Game Advertising for Familiar and Unfamiliar Brands, in: International Journal of Advertising, Vol. 27, 2008, No. 5, pp. 827-851 (with Günter Silberer; Christoph Constien).
4. Determinanten des Weiterempfehlens im viralen Marketing, in: transfer - Werbeforschung und Praxis, 53. JG., 2008, Heft 2, S. 18-30 „Best Paper: Bester Wissenschaftlicher Beitrag 2008“ (with Sebastian Schulz; Günter Silberer).
5. How perceived image of a sponsorship event influences on the brand perceptions: an international research of the America’s Cup and Louis Vuitton, in: International Journal of Management Cases, Vol. 10, 2008, No. 3, pp. 261-281 (with Carmen Rodríguez-Santos, Stephane Ganasali; Francesco Casarin; Paola Cerchiello; Astrid Siebels).
2007
6. The Catalog Usability Questionnaire – Adoption and Validation of a Usability Scale for Print-Catalogs, in: The Electronic Journal of Business Research Methods (EJBRM), Vol. 5, 2007, No 2, pp. 93 – 104 (with Sebastian Schulz; Günter Silberer).
2006
7. Benutzerfreundlichkeit von Reisekatalogen - Die Anwendung von Usability-Fragebögen auf Printkataloge, in: transfer - Werbeforschung und Praxis, 51. JG. , 2006, Heft 4, S. 24-32 (with Sebastian Schulz; Günter Silberer).
2003
8. Wie sich Websurfer verhalten: Zur Interaktion mit dem World Wide Web, in: transfer - Werbeforschung und Praxis, 48. JG. , 2003, Heft 4, S. 15-19 (with Günter Silberer).
Veröffentlichungen in Conference Proceedings (mit peer review)
2013
1. Shared First Product Moments: The Impact of Unboxing Videos on the Evaluation of New Products, in: AMA (eds.): Marketing 2013: Challenging the Bounds of Marketing Thought, Winter AMA Educators' Proceedings, 2013 (with Sascha Steinmann; Richard Brückner; Hanna Schramm-Klein; Michael Schuhen).
2012
2. Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical Study, in: AMA (eds.): Marketing 2011: Delivering Value in Turbulent Times, 2012 Summer AMA Educators' Proceedings, Vol. 23, Chicago, IL, U.S.A. 2012. Awarded as the best paper in “Branding and Brand Management track” (with Philipp A. Rauschnabel, Björn S. Ivens).
3. Segmenting Customers according to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach, in: Advances in Consumer Research, Vol. 39, 2012, MN: Association for Consumer Research, forthcoming (with Sascha Steinmann; Hanna Schramm-Klein; Günter Silberer).
4. Is there a dark side of adgames? – The impact of losing the game, in: Proceedings of the 34th INFORMS Marketing Science Conference, Boston, Massachusetts, USA, 2012 (with Celina Steffen; Hanna Schramm-Klein)
5. The Impact of Health Warnings on Children’s Consumption Decisions, in: Langner, Tobias & Eisend, Martin (Hg.): Advances in Advertising, Vol. 3, 2012, (Gabler) Wiesbaden, S. 159-170 (with Celina Steffen, Sascha Steinmann, Hanna Schramm-Klein).
2011
6. Is Forbidden Fruit Sweeter? The Influence of Verbal Warnings about the Health Risks of Drinks on Children’s Consumption Decisions, in: Terlutter, Ralf; Diehl, Sandra; Karmasin, Matthias; Smit, Edith (eds.): Proceedings of the 10th International Conference on Research in Advertising [CD ROM, 8 pages], European Advertising Academy, 2011 “nominated for Best Paper Award” (with Celina Steffen; Sascha Steinmann; Hanna Schramm Klein).
7. A Multidimensional Sequence Alignment Approach to Cluster Customers by their Multidimensional Contact Sequences: Results of an Empirical Study in Retailing, in: Noble, S.M. & Noble, C.H. (eds.): Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings, Vol. 22, 2011, Chicago, IL (with Sascha Steinmann; Günter Silberer; Hanna Schramm-Klein).
8. Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model: Results of an Empirical Study in Retailing, in: Noble, S.M. & Noble, C.H. (eds.): Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings, Vol. 22, 2011, Chicago, IL, USA (with Sascha Steinmann; Hanna Schramm-Klein; Gerhard Wagner; Dirk Morschett).
9. Does Playing an Adgame Change Players' Attitude toward the Brand?, in: Ralf Terlutter, Sandra Diehl, Matthias Karmasin & Edith Smit (eds.): Proceedings of the 10th International Conference on Research in Advertising [CD ROM, 8 pages], European Advertising Academy, 2011 (with Celina Steffen; Hanna Schramm-Klein).
10. A Multi-State Markov-Model for Analyzing Multidimensional Customer Contact Sequences in Retailing, in: Proceedings of the 16th EAERCD Conference 2011, Parma, Italy, 29 June–1 July, 2011 (with Sascha Steinmann; Hanna Schramm-Klein; Dirk Morschett).
11. Segmenting Customers by their Multidimensional Contact Sequences – Results of an Empirical Study in Retailing, in: Proceedings of the 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD),Parma, Italy, 29 June–1 July, 2011 (with Sascha Steinmann; Günter Silberer).
12. Does the outcome of the game affect the impact of in-game advertising?, in: The Day After -Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], Ljubljana, Slovenia, 24-27 May, 2011 (with Sascha Steinmann, Günter Silberer)
13. Tracking shoppers behaviour at the point of sale by using end-users mobile devices, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], Ljubljana, Slovenia, 24-27 May, 2011 (with Mohamed Bourimi; Hanna Schramm-Klein; Sascha Steinmann; Dogan Kesdogan).
14. A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: Proceedings of IEEE ITNG Conference on Information Technology: New Generations, Las Vegas, USA, 11-13 April, 2011 (with Mohamed Bourimi; Hanna Schramm-Klein; Sascha Steinmann; Dominik Klein; Steffen Templin; Dogan Kesdogan).
15. Online Adgames: A new tool for Marketing Communication, in: Proceedings of the World Marketing Congress of the Academy of Marketing Science 2011, forthcoming (with Celina Steffen, Sascha Steinmann; Hanna Schramm-Klein).
16. The importance of flow experience within online adgames, in: AAA 2011 Annual Conference der American Academy of Advertising, 2011 (with Celina Steffen; Hanna Schramm-Klein; Sascha Steinmann).
17. A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: Proceedings of ITNG Conference on Information Technology: New Generations, Las Vegas, USA, 2011 (with Mohamed Bourimi; Sascha Steinmann; Dominik Klein; Steffen Templin; Dogan Kesdogan; Hanna Schramm-Klein).
2009
18. Mood Behavior on Club Vacations, in: Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti (eds.): Asia-Pacific Advances in Consumer Research, Vol. 8, 2009, Duluth, MN: Association for Consumer Research (ACR), pp. 90-99 (with Günter Silberer; Susanne Roth).
2008
19. Attitudinal Effects of In-Game Advertising for Familiar and Unfamiliar Brands, in: Brown, James R. & Dant, Rajiv P. (eds.). Enhancing Knowledge Development in Marketing, 2008 AMA Educators’ Proceedings, Vol. 19, 2008, Chicago: American Marketing Association (AMA), pp. 306-309 (with Günter Silberer).
2007
20. Contacts as a Basis for Customer Segmentation, in: Carol. W. DeMoranville (Ed.), Marketing Theory and Practice in an Inter-functional World, Volume XIII 2007, Academy of Marketing Science, pp. 257-261 (with Günter Silberer; Sascha Steinmann).
21. Anfänge und Geschichte der Werbewirkungsforschung, in: Berghoff, H (Hrsg.): Marketing-Geschichte. Die Genese einer modernen Sozialtechnik, (Campus) Frankfurt, 2007, S. 231-256 (with Günter Silberer)
22. Clustering Customer Contact Sequences in Retailing, in: Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (eds.): Conference Proceedings of the 14th International Conference on Research in the Distributive Trades 2007, pp. 1531-1554 (with Günter Silberer; Sascha Steinmann).
2006
23. A Scale to Measure the Usability of Print-Catalogs, in: Remenyi, Dan (Ed.): Proceedings of The 6th European Conference on Research Methods for Business and Management Studies (ECRM), Curtis Farm, (ACI) Kidmore End, 2006, pp. 283-294 (with Sebastian Schulz; Günter SIlberer).
24. Customer Contact Sequences as a Basis for Customer Segmentation, in: Evans, J.R. (Ed.): RETAILING 2006: Strategic Challenges in the New Millennium, Special Conference Series Volume XI 2006, (Academy of Marketing Science) Hempstead/NY, 2006, pp. 232-237 (with Günter Silberer; Sascha Steinmann).
25. Attitudinal Effects of Event-Marketing and Event-Sponsorship: A Comparison, in: Avlonitis, George J; Papavassiliou, Nikolaos; Papastathopoulou, Paulina (Eds.): Sustainable Marketing Leadership, in: 35th EMAC Confernce, Athen, Greece, 2006: EMAC [CD-ROM], 9 pages (with Kerstin Weihe; Günter Silberer).
2005
26. Acceptance of Visual Search Interfaces for the Web: Design and Empirical Evaluation of a Book Search Interface, in: Bebis, G.; Boyle, R.; Koracin, D.; Parvin, B. (eds.): Lecture Notes in Computer Science: Advances in Visual Computing, (Springer) Heidelberg, 2005, S. 337-350 (with Olaf Thiele).
27. Customer Contacts and Contact Segments in Retail: Results of a Customer Survey, in: Salavrakos, Ioannis-Dionysios (ed.): From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation, Athens, Greece, 2005 ATINER, pp. 497-508 (with Günter Silberer)
28. Marketing Events and Attitude Formation: An Empirical Study about the Influence of Advertising Activities at Events and the Dynamic of Attitude Formation, in: DeMoranville, Carol W. (ed.): Marketing in an Inter-connected World: Opportunities and Challanges. Proceedings of the 12th Biennial World Marketing Congress, Münster, Germany, 2005 pp. 2-6 (with Kerstin Weihe; Günter Silberer).
29. Towards a Better Understanding of the Effects of Event-Marketing: An Empirical Study on the Impact of Marketing Events on the Attitude toward the Brand, in Diehl, S.; Terlutter, R.; Weinberg, P. (eds.): Advertising and Communication, Saarbrücken, Germany, 2005, pp. 204-211 (with Kerstin Weihe; Günter Silberer).
2004
30. Zur Wirkung des Sponsoring von Radiosendern: Eine internationale Vergleichsstudie, in: Bungard, W.; Koop, B.; Liebig, C. (Hrsg.): Psychologie und Wirtschaft leben: Aktuelle Themen der Wirtschaftspsychologie in Forschung und Praxis, (Hampp) München 2004, S. 554-559 (with Maren Böhler).
2003
31. Process Tracing of Visitor’s Attitudes during the Attendance of Marketing Events, in: Papasolomou, I. (ed.): Development and Trends in Corporate and Marketing Communications: Plotting the Mindscape of the 21st Century, (Intercollege) Nicosia, Cyprus 2003, pp. 247-249 (with Günter Silberer; Kerstin Weihe).
Konferenzbeiträge (mit peer review)
2013
1. Shared First Product Moments: The Impact of Unboxing Videos on The Evaluation of New Products, in: 2013 Winter AMA Educators' Proceedings, 2013 (with Sascha Steinmann; Richard Brückner; Hanna Schramm-Klein; Michael Schuhen).
2012
2. Does a health warning really matter? Children’s reaction on verbal warnings when they like the brand, in: 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy, 11-14 December, 2012 (with Celina Steffen; Sascha Steinmann; Hanna Schramm-Klein).
3. The Impact of Social Distance in Virtual Brand Communities on Consumer Behavior, in: 34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June, 2012 (with Sascha Steinmann; Jan Quickels; Hanna Schramm-Klein; Gerhard Wagner).
4. Is There a Dark Side of Adgames? – The Impact of Losing the Game, in: 34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June, 2012 (with Celina Steffen; Hanna Schramm-Klein).
5. Warnhinweise auf Lebensmitteln: Wie sinnvoll sind sie für Kinder und Jugendliche?", in: 62. Wissenschaftlichen Kongress des BVÖGD und des BZÖG, Erfurt, Germany, 11 May, 2012 (with Celina Steffen; Hanna Schramm-Klein; Sascha Steinmann).
6. Who is interacting with brands on Facebook? An exploratory study, in: 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden, 27-29 June, 2012 (with Philipp A. Rauschnabel; Eva-Maria Graeff; Björn S. Ivens).
7. Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical Study, in: 2012 AMA Summer Marketing Educators' Conference, Chicago, Illinois, USA, 17 -19 August, 2012. Awarded as best paper, track „Branding and Brand Management“ (with Philipp A. Rauschnabel; Björn S. Ivens).
8. Brand Communication On Social Networking Sites – An Experimental Study On The Effects Of Communication Style And An Avatar On The Attitude Towards The Brand, Brand Personality And Consumer Behaviour, in: 41th European Marketing Association Conference (EMAC), Lisboa, Portugal, 25 May, 2012 (with Sascha Steinmann; Hanna Schramm-Klein; Jan Qucikels; Gerhard Wagner).
9. Social Media Marketing: An Exploratory Study on how Personality Traits Affect Brand Related Behavior, in: 41th European Marketing Association Conference (EMAC), Lisboa, Portugal, 25 May, 2012 (with Philipp A. Rauschnabel; Björn S. Ivens).
10. Data usage and privacy requirements on social networking sites (SNS): The handling of one`s own data on Social Networking Sites – between usage and risks, in: 12th International GOR Conference General Online Research, Mannheim, Germany,5-7 March, 2012 (with Kim-Kathrin Kunze; Hanna Schramm-Klein; Sascha Steinmann).
11. Segmenting Customers According to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach, in: Advances in Consumer Research, Vol. 39, 2012, MN: Association for Consumer Research, forthcoming (with Sascha Steinmann; Günter Silberer).
2011
12. Is Forbidden Fruit Sweeter? The Influence of Verbal Warnings about the Health Risks of Drinks on Children's Consumption Decisions, in: Proceedings of 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany 24-25 June, 2011. “Nominated for the Best Paper Award” (with Celina Steffen; Hanna Schramm-Klein; Sascha Steinmann).
13. Does Playing an Adgame Change Players' Attitude toward the Brand? , in: 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24-25 June, 2011 (with Celina Steffen; Hanna Schramm-Klein).
14. A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: 8th International Conference on Information Technology: New Generations (ITNG 2011), 13 April 2011, Las Vegas, Nevada, USA, 13 April, 2011 (with Mohamed Bourimi; Sascha Steinmann; Dominik Klein, Steffen Templin; Dogan Kesdogan; Hanna Schramm-Klein).
15. Does The Outcome Of The Game Affect The Impact Of In-Game Advertising, in: 40th European Marketing Association Conference (EMAC), Ljubljana, Slovenia, 25 May, 2011 (with Sascha Steinmann; Günter Silberer; Hanna Schramm-Klein).
16. Online Adgames: A new tool for Marketing Communication, in: Proceedings of the World Marketing Congress of the Academy of Marketing Science 2011, forthcoming (with Celina Steffen, Sascha Steinmann).
17. The importance of flow experience within online adgames, in: AAA 2011 Annual Conference der American Academy of Advertising (AAA) (with Celina Steffen; Hanna Schramm-Klein; Sascha Steinmann).
18. Tracking Shoppers Behavior at the Point of Sale by Using End-Users Mobile Devices, in: 40th European Marketing Association Conference (EMAC), Ljubljana, Slovenia, 26 May, 2011 (with Mohamed Bourimi; Sascha Steinmann; Hanna Schramm-Klein; Dogan Kesdogan).
19. Tracking Shoppers Behavior at the Point of Sale by Using End‐Users Mobile Devices, in: 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), Parma, Italy 29 June–1 July, 2011 (with Mohamed Bourimi; Sascha Steinmann; Dogan Kesdogan).
2010
20. Digitale Einkaufsbegleiter: Nutzungsmuster von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen, in: Tagung Handelsforschung 2010, Berlin, Germany, 28-30 November, 2010 (with Gerhard Wagner; Hanna Schramm-Klein; Sascha Steinmann).
21. Ein deutschsprachiges Inventar kaufbegleitender Emotionen, Handelsforschung 2010, Berlin, Germany, 28-30 November, 2010.
22. Homophily and contagion in Online-Communities: An ethnographical case study of young people’s environmental awareness, in: 12th General Online Research Conference, Pforzheim, Germany, 26-28 May (with Mirjam Saur).
2009
23. Mood Behavior on Club Vacations, in: Asia-Pacific Conference der Association for (ACR), Hyderabad, India, 2-4 January, 2009 (with Günter Silberer).
24. Das Spiel mit der Marke: Die Wirkung von Markenplatzierungen in Computerspielen, in: 6. Fachgruppentagung Arbeits- und Organisationspsychologie der Deutschen Gesellschaft für Psychologie (DGPs), Vienna, Austria, 9-11 September, 2009.
25. I Lost the Game so I Don´t Like the Brand – Does the Outcome of the Game Affect the Impact of In-game Advertising?, in: 8th International Conference on Research in Advertising (ICORIA), Klagenfurt, Austria, 25-28 June, 2009 (with Günter Silberer).
2008
26. Can Every Brand Win with In-Game Advertising? The Role of Brand Familiarity, in: 7th International Conference on Research in Advertising (ICORIA), Antwerpen, Belgium, 27-28 June, 2008 (with Günter Silberer).
27. Attitudinal Effects of In-Game Advertising for Familiar and Unfamiliar Brands, in: 2008 AMA Summer Marketing Educators' Conference, San Diego, CA, USA, 8-11 August, 2008 (with Günter Silberer).
28. Brand's New Toy – Attitudinal Effects of Brand Placements in Computer Games, in: 37th EMAC Conference, Brighton, UK, 27-30 May, 2008 (with Günter Silberer; Christoph Constien).
29. Playing the Brand: Attitudinal Effects of Ad Placements in Multi-User Online Games, in: 10th General Online Research Conference, Hamburg, Germany, 21-22 March, 2008 (with Günter Silberer; Christoph Constien).
30. Consumer Participation in Web 2.0: The Importance of eWOM, in: 10th General Online Research Conference, Hamburg, Germany, 21-22 March, 2008 (with Sebastian Schulz; Gümter Silberer).
31. Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case, in: 7th International Marketing Trends Congress, Venice, Italy, 17-19 January, 2008 (with Stephane Ganasali; Francesco Casarin; P. Cerchiello; Carmen Rodrigues-Santoz; Astrid Siebels).
32. Evaluation of Sponsorship Effects on Brand Image within a European Context: the America’s Cup and Louis Vuitton Case, in: Cultural Perspectives in Marketing Conference der Academy of Marketing Science (AMS), New Orleans, Louisiana, USA, 16-19 January, 2008 ( with Stephane Ganassali; A. Zucchella; P. Cerchiello; Astrid Siebels; Frank Bachmann; Nadine Hennings; Carmen Rodrigues-Santoz; D. Dalli; Francesco Casarin; I. Kuster; N. Vila; J. Giannnelloni; J. Moscarola).
2007
33. Visiting the Dentist - The Dynamics of Well-Beeing During Medical Treatment, in: 1st Biannual Conference Strategic Development in Services Marketing, Chios, Greece, 27-29 September, 2007 (with Günter Silberer; Sandra Laube).
34. Mood Behavior on Vacation – Determinants, Effects, and Managerial Implications, in: 1st Biannual Conference Strategic Development in Services Marketing, Chios, Greece, 27-29 September, 2007 (with Günter Silberer; Susanne Roth).
35. Customer Contacts as a Basis for Customer Segmentation, in: 13th Biennial World Marketing Congress der Academy of Marketing Science (AMS), Verona, Italy, 11-14 July, 2007 (with Günter Silberer; Sascha Steinmann).
36. Clustering Customer Contact Sequences in Retailing, in: 14th International EAERCD Conference on Research in the Distributive Trades, Saarbrücken, Germany, 27-29 June, 2007 (with Günter Silberer; Sascha Steinmann).
37. A Scale to Measure the Usability of Print-Catalogs, in: 6th European Conference on Research Methods for Business and Management Studies, Lisboa, Portugal, 9-10 July, 2007 (with Sebastian Schulz; Günter Silberer).
38. Visiting the Dentist: The Dynamics of Well-Being, in: 36th European Marketing Academy Conference (EMAC): Flexible Marketing in an unpredictable World, Reykjavik, Iceland, 22 -25 May, 2007 (with Günter Silberer; Sandra Laube).
2006
39. Mental Maps and Online Buying Experience, in: 13th International Conference on Recent Advances in Retailing and Services Science, Budapest, Hungary, 9-12 July, 2006 (with Günter Silberer).
40. Das Wohlbefinden von Patienten am Tag der Zahnbehandlung: Verlauf und Einflussgrößen, in: 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Germany, 17-21 September, 2006 (with Günter Silberer; Sandra Laube).
41. Customer Contact Sequences as a Basis for Customer Segmentation, in: 8th Triennial National Retailing Conference, Orlando, Florida, USA, 1-4 November, 2006 (with Günter Silberer; Sascha Steinmann).
42. Communicating Brands Playfully: The Impact of Ad Placements in Computer Games, in: 5th International Conference on Research in Advertising (ICORIA), Bath, UK, 30 June–1 July, 2006. Awarded as “Second best paper”. (with Sebastian Kehres; Günter Silberer).
43. Attitudinal Effects of Event-Marketing and Event-Sponsorship: A Comparison, in: 35th European Marketing Academy Confernce (EMAC): Sustainable Marketing Leadership, Athen, Greece, 23-26 May, 2006 (with Kerstin Weihe; Günter Silberer).
44. Anfänge und Geschichte der Werbewirkungsforschung, in: "Grundzüge der Marketinggeschichte. Vom betrieblichen Absatzinstrument zur universellen Sozialtechnik" der Gesellschaft für Unternehmensgeschichte und des Instituts für Wirtschafts- und Sozialgeschichte, Göttingen, Germany, 16-17 February, 2006 (with Günter Silberer).
45. User Experiences in Online Pharmacies - The effects of medication type and of purchasing for oneself vs. for another person, in: 8th General Online Research Conference, Bielefeld, Germany, 21-22 March, 2006 (with Sebastian Schulz; Oliver B. Büttner; Günter Silberer).
46. The Importance of Cognitive Maps for Emotional and Cognitive Reactions towards Online Shops, in: 8th General Online Research Conference, Bielefeld, Germany, 21-22 March, 2006 (with Sebastian Schulz; Günter Silberer).
2005
47. Acceptance of visual search interfaces for the Web – design and empirical evaluation of a book search interface, in: International Symposium on Visual Computing (ISVC05), Lake Tahoe, Nevada, USA, 5-7 December, 2005 (with Oliver Thiele).
48. Marketing Events and Attitude Formation: An Empirical Study about the Influence of Advertising Activities at Events and the Dynamic of Attitude Formation, in: 12th Biennial World Marketing Congress, Münster, Germany, 6 July, 2005 (with Kerstin Weihe; Günter Silberer).
49. Customer Contacts and Contact Segments in Retail: Results of a Customer Survey, in: 3rd International Conference on Business, Economics, Management and Marketing, Athen, Greece, 16 June, 2005 (with Günter Silberer).
50. Towards a Better Understanding of the Effects of Event-Marketing: An Empirical Study on the Impact of Marketing Events on the Attitude toward the Brand, in: 4th International Conference on Research in Advertising, Saarbrücken, Germany, 3 June, 2005 (with Kerstin Weihe, Günter Silberer).
2004
51. Process Tracing of Visitor’s Attitudes during the Attendance of Marketing Events, in: 10th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, 9 April, 2004 (with Günter Silberer; Kerstin Weihe).
52. Emotionales Erleben während des Einkaufs in Online-Shops: Eine Betrachtung des Surfprozesses, in: 44. Kongress der Deutschen Gesellschaft für Psychologie, Göttingen, Germany, 26 -30 September, 2004 (with Günter Silberer; Eva-M. Sauerwald; Nick Pother; Oliver B. Büttner)
53. ‚Was haben Sie sich dabei eigentlich gedacht?’ Videogestützte Erhebung kaufbegleitender Kognitionen am Point of Sale, in: 44. Kongress der Deutschen Gesellschaft für Psychologie, Göttingen, Germany, 26-30 September, 2004 (with Oliver B. Büttner; Günter Silberer; Manuel Rauch).
2003
54. Zur Erfolgskontrolle des Sponsoring deutscher und US-amerikanischer Radiosender, in: 22. Kongress für Angewandte Psychologie, Deutscher Psychologentag 2003, Bonn, Germany, 2-5 Oktober, 2003 (with Maren Böhler).
55. Die Interaktion mit dem World Wide Web: Deskription und Determinanten des Surfverhaltens, in: 22. Kongress für Angewandte Psychologie, Deutscher Psychologentag 2003, Bonn, Germany, 3 Oktober, 2003 (with Günter Silberer).
56. Evaluation kognitiver, affektiver und konativer Wirkungen des Sponsoring: eine internationale Vergleichsstudie, in: 3. Tagung der Fachgruppe Arbeits- und Organisationspsychologie der Deutschen Gesellschaft für Psychologie, Mannheim, Germany, 22-24 September, 2003 (with Maren Böhler).
Buchbeiträge
2010
1. Virales Marketing im Web 2.0, in: Gianfranco Walsh, Berthold H. Hass & Thomas Kilian (Hrsg.). Web 2.0 – Neue Perspektiven im E-Business, (Springer) Heidelberg 2010, S. 249-271 (mit Sebastian Schulz, Stella Löffler).
2009
2. Can Every Brand with In-game Advertising?, in: De Pelsmacker, P. & Dens, N. (Hrsg.): Advertising Research: Message, Medium and Context, (Garant) Antwerpen 2009, S. 165-174 (with Günter Silberer)
3. Spielend werben: Erfolgsfaktoren und Potenziale des In-game Advertising, in: Bernecker, M. & Pepels, W. (Hrsg.): Jahrbuch Marketing 2009, (Mitp-Verlag) Bonn 2009, S. 346-362 (mit Ekatherina Palamartchouk; Günter Silberer).
2008
4. Erfolgsfaktoren des In-Game-Advertising, in: Wünschmann, S.; Schwarz, U.; Müller, S. (Hrsg.): Webseiten-Gestaltung: Erfolgsfaktoren und Kontrolle, (Mitp-Verlag) Bonn 2008 (mit Sebastian Schulz; Günter Silberer).
2007
5. Virales Marketing im Web 2.0, in: Kilian, T.; Hass, B.; Walsh, G.(Hrsg.): Web 2.0 – Neue Perspektiven im E-Business, (Springer) Heidelberg 2007, S. 249-268 (with Sebastian Schulz, Stella Löffler).
2006
6. How do marketing-events work? Marketing-events and brand attitudes, in: Diehl, S.; Terlutter, R. (Hrsg.): International Advertising and Communication: Current Insights and Empirical Findings, (DUV) Wiesbaden 2006, S. 199-216 (with Kerstin Weihe; Günter Silberer).
2005
7. Kundenkontakte im stationären Handel - Ergebnisse einer empirischen Studie, in: Trommsdorff, V. (Hrsg.): Handelsforschung 2005: Neue Erkenntnisse für Praxis und Wissenschaft des Handels, (Kohlhammer) Stuttgart 2005, S. 337-350 (mit Günter Silberer).
2004
8. Kognitive und emotionale Regulation von Kaufhandlungen: Theoretische Impulse für eine prozessorientierte Betrachtung des Konsumentenverhaltens, in: Wiedmann, K.-P (Hrsg.): Fundierung des Marketing: Verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten Marketingforschung, (DUV) Wiesbaden 2004, S. 341-361 (mit Oliver B. Büttner).
Beiträge in Praxiszeitschriften / Wissenschaftstransfer
2013
1. Wie wirken Promotionsmechaniken am POS? Ergebnisse einer Kundenlaufstudie, in: planung & analyse, 1/2013 (mit Hanna Schramm-Klein).
2012
2. Warnhinweise auf Lebensmitteln: Wie sinnvoll sind sie für Kinder und Jugendliche?, in: Zahnärztlicher Gesundheitsdienst, 02/2012, S. 9-11 (with Celina Steffen; Hanna Schramm-Klein; Sascha Steinmann; Eva Behrens; Anja Kuffel)
2009
3. Geheime Sehnsüchte: Methode zur Messung unbewusster Einflüsse auf das Kaufverhalten, in: Research & Results 3/2009, S. 32-33 (with Jan Wilker; Peter Ramelow)
2008
4. Gefühle entscheiden mit, in: creativ verpacken, 6/2008, S. 33.
5. Über die Rolle der Emotionen während des Einkaufs, in: P.O.S. kompakt, 2/2008, S. 10-21.
6. Wirkung und Akzeptanz der Werbung in Browser-Games, in: planung & analyse, 5/2008 (with Sebastian Schulz; Günter Silberer; Oliver Weyegraf)
7. Die Marke ist im Spiel: Eine Studie zur Wirkung von In-Game Advertising, in: Research & Results, 1/2008, S 42-43 (with Sebastian Schulz; Günter Silberer).
8. Sponsoring im Web-TV, in: Research & Results, 5/2008, S. 56-57 (with Sebastian Schulz; Günter Silberer; Jan Weber).
2005
9. Was erleben Veranstaltungsbesucher? Eine etwas andere Perspektive für das Eventsponsoring, in: Stiftung & Sponsoring, 8. Jhg., 2005, Heft 3, S. 36-38 (with Claudia Pellegrini; Kerstin Weihe; Günter Silberer).
2003
10. Was Kunden wirklich fühlen: Das Einkaufserleben, in: technologie informationen, 3/2003, S. 5.
11. Radio braucht Magie und Emotionen. Eine internationale Vergleichsstudie über das Sponsoring, in: Stiftung & Sponsoring, 4/2003, S. 35-37 (with Maren Böhler).
2001
12. Evaluation der Wirkung des Sponsoring von Radiosendern im interkulturellen Vergleich, in: Mannheimer Beiträge zur Wirtschafts- und Organisationspsychologie, 3/2001, S. 53-68 (with Maren Böhler; Lars Heidenreich)
Eingeladene Vorträge
2013
1. Wie kompetent sind Kinder bei Kaufentscheidungen? Deskription und Konsequenzen der Kaufkompetenz von Schulkindern, in: 4. NRW-Workshop Verbraucherforschung, Düsseldorf, Germany, 15 April, 2013 (with Michael Schuhen, Hanna Schramm-Klein).
2. "Mama, ich will aber die Nike-Schuhe!" Kinderkaufkompetenz und Psychologie am Point of Sale, in: Fresenius Hochschule, Hamburg, Germany, 25 March, 2013.
3. Shopper Research, in: Universität Bamberg, 28. Januar 2013, Bamberg, Germany, 28 January, 2013.
2012
4. Psychologie des Käufers, in: Fresenius Hochschule, Hamburg, Germany, Oktober 1, 2012.
5. Käuferverhalten messen, Kaufmotive verstehen: Wege zum Wissen über die Shopper, in: Shopper Marketing Kongress 2012, Mainz, Germany, 12 June, 2012.
6. Wie wirken Promotionsmechaniken am POS? Ergebnisse einer Kundenlaufstudie, in: Jahrestagung der Akademischen Partnerschaft, Cologne, Germany, 14 May, 2012 (with Hanna Schramm-Klein).
7. Shopper Research - oder: Wie kommt das Eis denn nun schon wieder in den Einkaufswagen? , in: 12. Tessiner Innovationstage, Ascona/Schweiz, 24 March, 2012.
2011
8. Kinder und Jugendliche als Adressaten von Geschäftspraktiken, in: Forum Wettbewerbsrecht 2011 der Wirtschaftsuniversität Wien, Vienna, Austria, 25 November, 2011 (with Kim-Kathrin Kunze).
9. Sortimentsentscheidungen auf Basis von Kaufverhaltensstudien und Optimierung der Flächenrentabilität: Wissen, wie das Geschäft läuft, in: 8. Fachkreissitzung "Supermarkt" , Karlsruhe, Germany, 28-29 September, 2011.
10. Neuro-Marketing – oder: Der Lachs im MRT, in: Veranstaltungsreihe donnerstags@school des Arbeitsamtes Siegen, Siegen, Germany, 30 June, 2011 (with Hanna Schramm-Klein).
11. Die Psychologie des Kaufens, in: Open University der Universität Siegen, Siegen, Germany, 17 June, 2011.
12. Dem Käufer auf der Spur, in: Workshop bei der Werbeagentur Draft FCB, Hamburg, Germany, 24 February, 2011.
13. Gesamtkunstwerk Sortiment: Sortimentsentscheidungen auf Basis von Käuferverhaltensstudien, in: Konferenz Marktforschung 2011, Wiesbaden, Germany, 23 February, 2011 (with Markus Schweizer).
14. Marktforschung am PoS: Methoden – Ergebnisse – Nutzen, in: Workshop bei dem tegut… Neujahrsgespräch, Fulda, Germany, 19 January, 2011.
15. Die Lücke aus Kundensicht: Kundenreaktionen auf mangelnde Produktverfüg- & -Auffindbarkeit, in: tegut… Neujahrsgespräch, Fulda, Germany, 19 January, 2011 (with Jan Rutenberg).
2010
16. Shopper Insights: Gemeinsam zu neuem Wissen über die Kunden, in: POS Summit Conference, Frankfurt/Main, Germany, 23 November, 2010 (with Jan Rutenberg).
17. Psychologie des Käufers, in: Keynote-Referat auf der GS1 Cosmetics Conference, Cologne, Germany, 26 Oktober, 2010 (außerdem Moderation der Konferenz)
18. Wie kommt das Eis in den Einkaufswagen? , in: Kaminabend der Fresenius Hochschule, Hamburg, Germany, 2 June, 2010.
2009
19. Methodenworkshop „Implizite Methoden“, in: Workshop auf dem ECR live!-Tag „Shopper Insights”, Hamburg. Germany, 11 November, 2009.
20. Analyse der Promotioneffizienz im Handel, in: GS1-Kurs „Category Management“, Cologne, Germany, 1 December, 2009 (with Peter Ramelow).
21. Unbewusste Einkaufsmotive am Kaffee-Regal: Der Nutzen impliziter Methoden zur Kundensegmentierung. in: BVM Fachtagung „Implizite Verfahren vor dem Durchbruch, Frankfurt/Main, Germany, 6 Oktober, 2009 (with Florian Klüsener).
22. Die Geheimnisse des Käuferverhaltens - Marktforschung am Point of Sale, in: Kölner Marketing Tag 2009, Cologne, Germany, 24 March, 2009.
2008
23. Nike-Logos auf Fantasy-Schwertern? Dos and Don'ts beim In-Game-Advertising, in: Medientage München, Munich, Germany, 2008.
24. Praxis der Konsumentenpsychologie, Vortrag auf Einladung von Prof. Dr. Magarete Boos, Abteilung für Sozial- und Kommunikationspsychologie der Georg-August Universität zu Göttingen, Göttingen, Germany, 5 November, 2008.
2004
25. Lieber Coca-Cola als Pepsi...? Vom Mythos der Marke und warum Cola mehr als seine Zutaten ist, in: 7. Göttinger Woche: Wissenschaft und Jugend, Göttingen, Germany, 28 June–2 July, 2004 (with Julia Wandt).
26. Werbewirkungsforschung, in: 7. Göttinger Woche: Wissenschaft und Jugend, Göttingen, Germany, 28 June–2 July, 2004 (with Kerstin Weihe).
27. Eine Kundenlaufstudie im Lebensmitteleinzelhandel, in: "Kundenlauf im Handel - Konsequenzen für das PoS-Marketing" des Marketing Clubs Göttingen, Göttingen, 17 May, 2004.