Publikationen

Beiträge in begutachteten wissenschaftlichen Zeitschriften und Konferenz-Proceedings

2019 

1. Food Well-Being: The Development of An Integrated Model, Proceedings of the Winter AMA Annual Conference, Austin, USA: American Marketing Association, 2019 (mit Florentine Frentz und Hanna Schramm-Klein).
2. The Need for a Community: The Impact of Social Elements on Video Game Success, Proceedings of the Winter AMA Annual Conference, Austin, USA: American Marketing Association, 2019 (mit Robér Rollin, Hanna Schramm-Klein, Sascha Steinmann und Florian Neus).
3. Anthropomorphism as a key factor for the successful acceptance of digtal voice assistants?, Proceedings of the Winter AMA Annual Conference, Austin, USA: American Marketing Association, 2019 (mit Katja Wagner und Hanna Schramm-Klein).
4. Connecting the Dots: How Consumers’ Motivation Influences their Attitude Towards Different Types of Events, Proceedings of the Winter AMA Annual Conference, Austin, USA: American Marketing Association, 2019 (mit Florian Neus, Hanna Schramm-Klein und Florentine Frentz).
5. Differences and Similarities in Motivation for Offline and Online Esports Event Consumption, Proceedings of the 2019 52th Hawaii International Conference on System Sciences (HICSS), Maui, USA: Association for Information Systems, 2019 (mit Florian Neus, Katja Wagner und Hanna Schramm-Klein).
6. Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants, Proceedings of the 2019 52th Hawaii International Conference on System Sciences (HICSS), Maui, USA: Association for Information Systems, 2019 (mit Katja Wagner und Hanna Schramm-Klein). 
7. The Influence of Technology-Infusion on Customers’ Information Disclosure Behaviour within the Frontline Service Encounter, in: The International Review of Retail, Distribution and Consumer Research, 2019 (mit Tobias Röding, Sascha Steinmann & Hanna Schramm-Klein)

2018

1. Does Mental Construal Influence the Perception of Incongruent Advertisement? The Case of Incongruent Brands in Streaming Services, Proceedings of the Winter AMA Annual Conference, New Orleans, USA: American Marketing Association, 2018 (mit Gunnar Mau, Hanna Schramm-Klein, Robér Rollin und Florian Neus).
2. Transforming Live-Events to Digital Experiences – Motivation of Consumers to Interact in Innovative Forms of Event Consumption, Proceedings of the Winter AMA Annual Conference, New Orleans, USA: American Marketing Association, 2018 (mit Florian Neus, Hanna Schramm-Klein, Robér Rollin und Florentine Frentz).
3. Understanding Consumers’ Multi-Device-Customer-Journeys and their Effects on Consumer Behaviour (Film), in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1, 2018 (mit Gerhard Wagner, Florian Neus, Hanna Schramm-Klein).
4. THE NEED FOR A COMMUNITY: THE IMPACT OF SOCIAL FEATURES ON VIDEO GAME SUCCESS, Proceedings of the 47th EMAC Annual Conference, Glasgow, UK: European Marketing Academy, 2018 (mit Robér Rollin, Sascha Steinmann, Hanna Schramm-Klein und Florian Neus).
5. Investigating the Influence of Fit-Articulation on the Perception of Incongruent Advertising in eSports, Proceedings of the 17th ICORIA Annual Conference, Valencia, Spain: European Advertising Academy, 2018 (mit Christian Gohlke).
6. Does the Setting Matter? Differences and Similarities in Motivation for Offline and Online eSports Event Consumption, Proceedings of the Annual Conference of the International Media Management Academic Association (IMMAA), Stuttgart, DE, 2018 (mit Florian Neus).

2017

1. Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores?, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association, 2017 (mit Gunnar Mau, Hanna Schramm-Klein, Gerhard Wagner & Sascha Steinmann).
2. Consumers Benefit and Risk Perceptions of Cross-Border E-Commerce, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association, 2017 (mit Gerhard Wagner  & Hanna Schramm-Klein).
3. Events As A Customer Touchpoint In Student Life – Creating Valuable Experiences And Lasting Impressions, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association, 2017 (mit Florian Neus, Hanna Schramm-Klein, Gunnar Mau & Sascha Steinmann).
4. Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores?, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy, 2017 (mit Gunnar Mau, Hanna Schramm-Klein & Sascha Steinmann).
5. Does mental construal influence the perception of incongruent advertisement? The case of incongruent brands in eSports, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy, 2017 (mit Hanna Schramm-Klein, Gerhard Wagner & Gunnar Mau).
6. Online Complaints in the Eye of The Beholder: Optimal Handling of Public Consumer Complaints on the Internet, International Conference on Information Systems, Seoul, South Korea, 2017 (mit Paul Marx).
7. Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment, International Conference on Information Systems, Seoul, South Korea, 2017 (mit Robér Rollin, Sascha Steinmann, Hanna Schramm-Klein & Florian Neus).

2016

1. Walking with zombies – insights into the subculture of the undead, Proceedings of the 45th EMAC Annual Conference, Olso, Norway: European Marketing Academy, 2016 (mit Sascha Steinmann, Hanna Schramm-Klein, Andreas Rauscher & Judith Ackermann).
2. Walking with zombies – insights into the subculture of the undead, Proceedings of the Association For Consumer Research Conference, Berlin, Germany: Association For Consumer Research, 2016 (mit Sascha Steinmann, Florian Neus, Hanna Schramm-Klein, Andreas Rauscher & Judith Ackermann).

2015

1. Online Complaints in the Eye of The Beholder: Optimal Handling of Public Consumer Complaints on the Internet, Proceedings of the 44th EMAC Annual Conference, Leuven, Belgium: European Marketing Academy, 2015 (mit Paul Marx).

2013

1. Retailing in Portugal – Background, Developments and Challenges, in: European Retail Research, Vol. 27, Issue I, Gabler: Wiesbaden 2013, pp. 95-125 (mit Gerhard Wagner, Kim-Kathrin Kunze; Markus Welzel). 

Präsentationen auf begutachteten wissenschaftlichen Konferenzen / Presentations at peer-reviewed Academic Conferences

2019  

1. The Need for a Community: The Impact of Social Elements on Video Game Success, Proceedings of the Winter AMA Annual Conference, Austin, USA: American Marketing Association, 2019 (mit Robér Rollin, Hanna Schramm-Klein, Sascha Steinmann und Florian Neus).

2018

1. Does Mental Construal Influence the Perception of Incongruent Advertisement? The Case of Incongruent Brands in Streaming Services, Proceedings of the Winter AMA Annual Conference, New Orleans, USA: American Marketing Association, 2018 (mit Gunnar Mau, Hanna Schramm-Klein und Florian Neus).
2. Transforming Live-Events to Digital Experiences – Motivation of Consumers to Interact in Innovative Forms of Event Consumption, Proceedings of the Winter AMA Annual Conference, New Orleans, USA: American Marketing Association, 2018 (mit Florian Neus, Hanna Schramm-Klein, Robér Rollin und Florentine Frentz).

2017

1. Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores?, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association, 2017 (mit Gunnar Mau, Hanna Schramm-Klein, Gerry Wagner & Sascha Steinmann).
2. Does mental construal influence the perception of incongruent advertisement? The case of incongruent brands in eSports, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy, 2017 (mit Hanna Schramm-Klein & Gunnar Mau).
3. Online Complaints in the Eye of The Beholder: Optimal Handling of Public Consumer Complaints on the Internet, International Conference on Information Systems, Seoul, South Korea, forthcoming. (mit Paul Marx).

2016

1. Walking with zombies – insights into the subculture of the undead, 45th EMAC Annual Conference, Olso, Norway: European Marketing Academy (mit Sascha Steinmann, Hanna Schramm-Klein, Andreas Rauscher & Judith Ackermann).  

2015

1. Online Complaints in the Eye of The Beholder: Optimal Handling of Public Consumer Complaints on the Internet, 44th EMAC Annual Conference, Leuven, Belgium: European Marketing Academy (mit Paul Marx).

Beiträge in Praxis-Zeitschriften sowie sonstige Publikationen / Other Publication

2017

1. Wie viele Kanäle verträgt eine Marke? Marken zwischen Ubiquität und Exklusivität in der „Distributionsdehnung“, in: Netzwerk Handel INSIGHTS, 2017, Nr. 1, S. 30-38 (mit Katharina Kuppler & Hanna Schramm-Klein).

2016

1. Sind detaillierte Produktpräsentationen besser als Abstrakte? Die empfundene Distanz moderiert die Effekte der Vividness, in: Retailing & Consumer Goods Marketing, 7. Jg., 2016, Nr. 1, S. 24-30 (mit Gunnar Mau, Hanna Schramm-Klein & Sascha Steinmann).