Begutachtete Konferenzbeiträge / Conference Proceedings
2020
I Need You to Be Closer – The Effects of Customer-Integration in Technology-Infused Frontline Service Encounters, in: Proceedings of the 2020 CERR Conference, Valencia, Spain, August/September, 31-2, 2020 (Tobias Röding, Sascha Steinmann, Theresia Mennekes, Gerhard Wagner, Hanna Schramm-Klein).
Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations?, in: Proceedings of the 2020 Summer AMA Conference, San Francisco, CA, August 21-23, 2020 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm-Klein).
Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations?, in: Proceedings of the 2020 EMAC Conference, Vol. 49, Budapest, Hungary, May 27-29, 2020 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm-Klein).
2019
A multi-level analysis of consumer’s intention to use in-store technologies, in: 26th International Conference on Recent Advances in Retailing and Services Science (RARCS Conference by EIRASS), Talinn, Estonia, July 8-10, 2019 (Hanna Schramm‐Klein, Theresia Mennekes, Gerhard Wagner).
The Impact of Technology-Infused Barriers on the Evaluation of the Frontline Service Encounter, in Proceedings of the 2019 EAERCD Conference, Vol. 20, Saragossa, Spain, July 2-4, 2019 (Tobias Röding, Gerhard Wagner, Sascha Steinmann, Theresia Mennekes, Hanna Schramm-Klein).
An Investigation of the Technology-Infused Frontline Employee Service, in: Proceedings of the 48th EMAC Annual Conference, Hamburg, Germany, May 28-31, 2019 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm‐Klein).
Between Curse and Blessing: An Empirical Analysis of the Digitally Supported Customer Advisory at the Point of Sale, in: Proceedings of the 2019 Winter AMA Conference, Vol. 30, Austin, USA, February 22-24, 2019 (Tobias Röding, Theresia Mennekes, Hanna Schramm-Klein).
2017
How interactions between retailer and consumer affect consumer’s intention to use retailer’s in-store technologies, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (Hanna Schramm-Klein, Theresia Mennekes, Gerhard Wagner, Oliver Borchers).
How storytelling affects the consumer: The impact of the fit between story and brand, in: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, May 23-26, 2017 (Theresia Mennekes, Hanna Schramm-Klein, Gerhard Wagner, Gunnar Mau)
Beiträge in Praxis-Zeitschriften sowie sonstige Publikationen / Other Publications
2015
Wie Storytelling auf den Käufer wirkt: Der Einfluss der Passung von Marke und Story, in: Retailing & Consumer Goods Marketing, 6. Jg., 2015, Nr. 2, S. 15-20 (Theresia Mennekes, Gerhard Wagner, Hanna Schramm-Klein, Gunnar Mau).